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Pocket Digital FAQ

  • It's easy to get caught up in the hoopla around new social media platforms, but each one demands time, attention, and money to efficiently fulfil your business goals. To begin, pick one or two that make the most sense and capitalise on them by publishing regular, high-quality content.

  • This is determined by the type of business and the goals that will guide your marketing strategy.

    To some extent, yes. A website or landing page is essential for practically any organisation. To improve organic (i.e. unpaid) traffic to that website, it should also be optimised for search engines. A website is essential for effectively explaining your business and goals, driving traffic down your sales/conversion funnel, and giving many of your site visitors that all-important first impression.

  • SEO stands for Search Engine Optimisation. Search engines such as Google have algorithms that determine the rankings of their search results, and if you optimise your site for these algorithms, you will rank higher in those results.

  • A personalised website allows you complete control over your brand and design. Your website becomes a full-fledged brand experience that is unique to you and your company.

  • Over the last ten years, social media has grown at an exponential rate. Many businesses have a social media presence and regard it as a significant business channel. Email marketing, on the other hand, is still the preferred tool for promotions and has a considerably greater conversion rate than social media - imagine 6.05% to 1.9%. Email also has a larger user base when divided into age groups.

  • Nothing. They are one and the same. The term content writing or content creation is often used by designers to describe writing for a website page, an online advertisement, or a blog post.